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How 300% increases in mobile web traffic spell failure


300% increases in mobile web traffic spelled disaster for CouponMint.com.

Year over year mobile traffic to CouponMint.com spelled complete failure. In assessing analytics over a period of months, it was determined that mobile traffic to CouponMint.com was up 308% from August 2010 to August 2011. Initially this was viewed as an extremely positive development and observation.
Cisco published a report in February 2011 with these highlights. From its Executive Summary – The Mobile Network in 2010 and 2011
Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.

The 2010 mobile data traffic growth rate was higher than anticipated. Last year’s forecast projected that the growth rate would be 149 percent. This year’s estimate is that global mobile data traffic grew 159 percent in 2010.

Last year’s mobile data traffic was three times the size of the entire global Internet in 2000.

Global mobile data traffic in 2010 (237 petabytes per month) was over three times greater than the total global Internet traffic in 2000 (75 petabytes per month).

Mobile video traffic will exceed 50 percent for the first time in 2011.

Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011.

Mobile network connection speeds doubled in 2010.

Globally, the average mobile network downstream speed in 2010 was 215 kilobits per second (kbps), up from 101 kbps in 2009. The average mobile network connection speed for smartphones in 2010 was 1040 kbps, up from 625 kbps in 2009.

Average smartphone usage doubled in 2010.

The average amount of traffic per smartphone in 2010 was 79 MB per month, up from 35 MB per month in 2009.
Smartphones represent only 13 percent of total global handsets in use today, but they represent over 78 percent of total global handset traffic.

In 2010, the typical smartphone generated 24 times more mobile data traffic (79 MB per month) than the typical basic-feature cell phone (which generated only 3.3 MB per month of mobile data traffic).

Android approaches iPhone levels of data use.

At the beginning of the year, iPhone consumption was at least 4 times higher than that of any other smartphone platform. Toward the end of the year, iPhone consumption was only 1.75 times higher than that of the second-highest platform, Android.

Nonsmartphone usage increased 2.2-fold to 3.3 MB per month in 2010, compared to 1.5 MB per month in 2009.

Basic handsets still make up the vast majority of devices on the network (87 percent).

There are 48 million people in the world who have mobile phones, even though they do not have electricity at home.

The mobile network has extended beyond the boundaries of the power grid.

Year in Review: Mobile Data Traffic Nearly Tripled in 2010

Global mobile data traffic nearly tripled (2.6-fold growth) in 2010, for the third year in a row. It is a testament to the momentum of the mobile industry that this growth persisted despite the continued economic downturn, the introduction of tiered mobile data packages, and an increase in the amount of mobile traffic offloaded to the fixed network.
All of this serves to confirm what most of you know. Mobile traffic to the web is exploding. Mobile traffic to your site is on the rise. If you haven’t optimized your site for those visitors, let me explain what will happen. You will lose customers. You will lose sales. You will lose long term visitors and relationships for your business. It’s a guarantee. I promise.
As visitors continued to muscle their way into the previous CouponMint.com web site, they were confronted with every conceivable barrier to having a worthwhile mobile experience. As traffic to the site increased via mobile every month, every measurement of engagement was trending down.

What are those key measurements?

Time on site – CouponMint.com’s visitors continued to spend less time on site as they struggled and fought to navigate a site that wasn’t optimized for their visit.
Page views – Page views, that raw count of the number of pages that each visitor visits through the course of their time on site, were trending down in the face of increasing traffic. NOT good.
Bounce rates – Bounce rates describing how quickly someone bails on your site upon their finding it. This number was trending up. This tells us that the experience mobile we visitors were having prompted them to exit the site at increasingly higher speeds, a higher percentage were leaving immediately upon finding the site.

With a 300% increase in mobile traffic and a 60% increase in Unique Visitors we saw every reason to be positive about the brand, the mission, the presence, and the trends associated with CouponMint.com. What was needed was a new web platform that was optimized for mobile. Coupon Mint needed a site that was built specifically for mobile, rendering the site quickly, with the ability to perform a significant number of the site functions. In addition, the site had to be customized for its core business, the aggregation and distribution of coupons from its current list of 500 advertisers.

Coupon Mint wanted some additional features on its mobile ready platform. Those included the ability for users to store their coupons in an online wallet so to speak. They wanted the user to be able to search areas, industries, and categories within that industry easily and quickly. They wanted to also afford participating advertisers a value proposition that included a place to include their deals, showcase their branding, provide for social sharing, i.e. Facebook, Twitter, etc, and also to gather their own email opt-ins and text subscribers.

With some considerable time spent in development, programming, and implementation, the first version of the newly launched mobile ready platform has been successfully launched. Within one full week, CouponMint.com has experience 22,000 plus impressions on the site. Coupons are being found, printed, and merchants are experiencing business.
Recognizing mobile trends isn’t rocket science. Strategically implementing the site and then building value for advertisers and visitors, well, that’s where the science comes into play. Coupon Mint Magazine’s new web presence may be found at http://couponmint.com. The platform allows for a web presence for all of Coupon Mint Magazine’s paid print customers. These publications are currently shipped to 370,000 Mid State residences four times a year. The site has also been opened up to all area and regional businesses for a nominal monthly fee. This package allows for marketing functionality not seen in traditional web sites in addition to allowing participating advertisers to piggy back off of the Coupon Mint brand and aggregate search engine traffic.

Sherman Mohr is CMO of GoLoco Media Group, Inc. He serves as part strategists, implementer, cheerleader for the team, and company brand ambassador. You may email him at sherman at golocomedia dot com.

Direct mail in 370,000 mail boxes for as little as .06 cents?


GoLoco Media’s acquisition of Coupon Mint Magazine in April 2011 brought print and digital media into a new relationship. One of the highest value propositions in print was discovered to be the detached address label used to mail the 370,000 Coupon Mint Magazines that go out to specific addresses or zones every quarter. With the use of Detached Address Labels, Coupon Mint is able to leave the front cover of its publication, Coupon Mint Magazine completely free for use by cover advertisers.

The detached address label allows advertisers far more real estate for direct mail creative and half postcards sizes do literally cost about .06 cents a mail box delivered.

Check out the presentation below for a complete explanation. Also, note this, if you need a digitally integrated strategy into the postcard, i.e. a Facebook contest, Email promotion, QR code strategies, or anything else digital, we want to assist. The postcard from Coupon Mint may be the best directly targeted vehicle in the Middle TN market today.

Direct Mail in Middle TN and Southern KY for .06 Cents a Mail Box

More PowerPoint presentations from Coupon Mint Magazine

Why Coupon Deals Aren’t Dead


Why Deals Aren’t Dead–And Why Facebook Will Be Back

By E.B. Boyd

Facebook [1]’s shuttering of its Deals business at the end of August led to a lot of chattering about whether the deals business, as a whole, was doomed. If Facebook couldn’t make a go of it, how could anyone else?

It didn’t help that, just a few days later, Yelp announced it was cutting in half the number of its sales people focused on its own deals product.

But new data from Yipit [2] shows that the deals business is actually growing at a healthy clip. Revenues from the North American market–as well as numbers of deals offered–grew nine percent from July to August. Groupon [3]‘s own revenue grew 13 percent, to $121 million. Annualized, that makes it a whopping $1.5 billion company.

And a series on conversations with experts in this space uncovered the more important lesson from Facebook’s about-face. Conventional wisdom has held that there are low barriers to entry to this business. But as it turns out, there are in fact many pieces to the puzzle of running a successful deals enterprise, and the key ones aren’t so easy to put together. That’s giving some companies–including Groupon, LivingSocial, and even Amazon [4]–a competitive advantage.

Here’s what we learned:

It’s not about the technology

Sure, the deals business emerged because of technology. It couldn’t have happened without the Internet and social commerce. But while technology was necessary for this space to emerge, it’s not the defining piece of the puzzle–especially since the technology portion has largely become commoditized. “I can buy a clone script for $200 from overseas and have my own deals site up and running by the end of the day,” Kris Petersen, founder and CEO of DealsGoRound, a site that lets you resell deals you can’t use [5], tells Fast Company.

So while Facebook might have been seen to have an advantage in this space because it’s the 800-pound gorilla in Silicon Valley these days, technical chops aren’t actually sufficient to guarantee success.

It is about the people

Success in the deals business means getting good deals–deals that are interesting to consumers and useful for merchants. And that means hitting the pavement. Deals might be a flashy new Web 2.0 industry, but it relies largely on a human sales staff knocking on doors, just as much as any old-school publishing business ever did, like alt weeklies or the Yellow Pages.

And it’s not just about charming merchants with a smile and a persuasive tongue. The best deals companies will be the ones that invest in serious analytics to figure out what kinds of deals work best for which kind of merchants. It’s not a one-size-fits-all, just-give-’em-all-50%-off kind of business. The kinds of deals that work best for salons are going to be different than the ones that work for hot air balloon operators. Which makes the sales staff all the more important: They need to sit down with merchants and walk them through how to structure their deals to get the best results.

Groupon gets that. It has a huge number of boots on the ground. According to its revised S-1 filing [6], 50% of the company’s 9,625 employees as of June 30, or approximately 4,800, were on the sales team. (For comparison, only 380 people were on the technology team.) LivingSocial’s staff numbers aren’t public, but it also has said in the past that it is hiring sales people by the boatload [7].

Even Yelp’s shift reflects that understanding. While it might look like Yelp retrenched, because it reduced the number of people working on deals, James Moran, cofounder and COO of Yipit, sees it differently. He tells Fast Company that the thing to pay attention to is the fact that Yelp took a team of 30 salespeople focused on both deals and local ads and assigned 15 people to focus on deals alone–as a way of ensuring that the deals Yelp gets are high-quality ones.

All of which means that, unless Facebook was willing to build a Groupon-sized deals sales team (which it probably was not), deals on the social network were not a sure thing (a miscalculation we, like others, made earlier this year [8]).

Size matters

Much was made of the irregular accounting metric Groupon included in its initial S-1 filing: ACSOI, or “adjusted consolidated segment operating income.” The metric was attacked for leaving out marketing costs. Groupon, for its part, argued that those were initial outlays in acquiring customers–and would not be ongoing costs (and so should not be used to evaluate the company’s prospects).

As it turns out, those initial outlays are now indeed generating returns. In July, Groupon launched a new travel vertical, Groupon Getaways, in partnership with Expedia. In August, the vertical’s first full month of operation, Groupon Getaways made almost $10 million, according to Yipit. Ten million dollars. In its first full month of operation. Instant revenues of that size, says Moran, were only possible because of the massive subscriber base the company had previously built up.

“They didn’t have to run a campaign to grow subscribers,” Moran says. If you were a new company getting into the travel deals space, “you would have difficulty” pulling off a 0-to-60 of that size.

Google and Amazon also have competitive advantages

Big sales staffs and bulging subscriber lists aren’t the only keys to this business. Google and Amazon also have competitive advantages, Moran says.

Google’s big advantage is its insight into your “purchase intent.” It knows what you might be in the market for based on what you search for. Google has long used that insight to power its AdWords business and serve up highly relevant ads. Now Google Offers can leverage that same capability to serve up highly relevant deals.

And relevance is going to become increasingly important. There’s a lot of talk of “deal fatigue” among consumers in this space. But consumers aren’t exhausted by saving money. They’re exhausted from having to sift through too many offers they have no interest in. Companies that can fine-tune the decision matrix that determines which deals you see versus which ones I see will have an advantage over the ones that just dump a ream of offers in your inbox, like so much junk mail.

As for Amazon, people are used to buying stuff from it, so it doesn’t have to overcome the trust hurdle that a newcomer does. Add to that the fact that Amazon already has everyone and their grandmother’s credit cards on file and the fact that it’s an expert in making buying things drop-dead simple. Both of those will enable it to reduce friction at checkout time and thereby increase the number of consumers who go through with a deal.

So it’s probably no surprise that, even though Amazon is new to this space (its AmazonLocal product only launched this summer), it’s showing promising signs. Active in only three markets for the full month of August, the business made $1.4 million that month, making it one of the top performing sites on a market-by-market basis, according to Yipit.

Eventually Facebook will come back

Even Facebook has a natural competitive advantage in the deals space: The social graph. Facebook has already shown the power of friends’ word-of-mouth when it comes to advertising [9]. So it’s natural to assume that friends’ recommendations will have the same influence in getting Facebook users to snap up deals.

The problem though, explains Moran, is that, right now, there isn’t yet the necessary critical mass in usage of deals for Facebook to take advantage of the power of the social graph.

“The average subscriber to Groupon only buys two deals a year,” Moran says. “You probably have a few hundred friends on Facebook. A portion of those are in [the city where you live]. A portion of those are buying deals. So you’re probably only infrequently seeing a friend buying a deal.”

“But it can be a powerful thing,” he continues. “That will happen when [at least] 50 percent of your friends buy deals [in general] and at least some of those people are buying deals every day.”

All of which means Facebook might have taken its Deals program off the shelf. But it hasn’t necessarily tossed it into the trash. (Facebook wouldn’t comment.)

The upshot

All of which is to say, there’s one major lesson to take away from Facebook’s (potentially temporary) exit from this space. Says Petersen: “Deals is not just something you can put in your sidebar and expect to have returns like Groupon or LivingSocial.”

“It’s too soon to conclude that we can all go home,” Moran says. Deals are “going to be transformative to how we buy and sell things locally.”

E.B. Boyd is FastCompany.com’s Silicon Valley reporter. Twitter [11] | Google+ [12] | Email [13]

[1] http://www.fastcompany.com/most-innovative-companies/2011/profile/facebook.php
[2] http://blog.yipit.com/2011/09/12/groupon-and-industry-resume-growth-post-record-revenue-in-august/
[3] http://www.fastcompany.com/most-innovative-companies/2011/profile/groupon.php
[4] http://www.fastcompany.com/most-innovative-companies/2011/profile/groupon.php
[5] http://www.fastcompany.com/1738958/the-dealsgoround-app-helps-you-profit-from-groupon-remorse
[6] http://www.sec.gov/Archives/edgar/data/1490281/000104746911007178/a2204399zs-1a.htm#dm79801_selected_consolidated_financial_and_other_data
[7] http://sales-jobs.fins.com/Articles/SB130090099092197185/Salespeople-Fuel-Growth-at-Groupon-Living-Social
[8] http://www.fastcompany.com/1749849/why-facebook-deals-marks-a-turning-point-for-the-deals-business
[9] http://www.fastcompany.com/1767275/facebooks-sponsored-performing-twice-as-well-as-standard-ads
[10] http://www.flickr.com/photos/thespis377/3930246596/
[11] http://twitter.com/ebboyd
[12] https://plus.google.com/106082235483426226462/posts?rel=author
[13] mailto:ebboyd@fastcompany.com
[14] http://www.williamkeever.com
[15] http://www.golocomedia.com
[14] http://www.entrepreneurgroup.com

Coupon is now a verb. Do 75% of women coupon?


Yes, coupon is now a verb. While Webster’s does not currently define coupon as a verb, I now declare it so. Actually, I have to admit, I was a bit surprised that I didn’t find it defined that way in our language’s official vernacular. With the growth of coupon clipping over the years, it would have been quite expected for me to see the term used to describe an action being taken.

When you view the Coupon Mint insights on Facebook, it’s clear that women lead the pack in seeking to save money, share things relative to saving, and run the financial interest of their homes. Are their exceptions? Of course.

This graph shows a 75% visitation/”Like” rate of female to males in the Coupon Mint Fan Page on Facebook.




Brian Quinton in Promo Magazine from ChiefMarketer.com writes, “The Morpace Omnibus Report for March 2011 found that online coupon use is slightly higher among females, 72% of whom reported printing out coupons from Web sites, than among males (59%). Consumers with annual household incomes over $50,000 also over-indexed on printing online coupons; 71% of respondents in that category reported doing so, compared to 61% for those from households with incomes under $50,000.”

I find it interesting that higher income earners find couponing, note the use of the term as a verb, as a viable worthwhile way to spend their time in saving hard earned money.

Morpace researchers stated this interesting insight, “Perhaps our most surprising finding was not only that so many among the over-55 age group were aware of online coupons but that 69% had actually used an online coupon,” says Andrew Smith, head of Morpace’s customer service division. “What we’ve seen in other research is that the older generation tends to be more concerned about things such as privacy, email addresses getting stolen and other security concerns. So it was definitely surprising to see that age group scored highest for both awareness and usage in this case.”

Couponing is here to stay. Digital forms are  moving to the forefront.

Sherman Mohr serves as CMO for GoLoco Media Group, parent company of Coupon Mint Magazine, a 20 year old print advertising firm specializing in coupon magazines delivered via direct mail to approximately 400,000 locations every quarter.



August 8th, 2011, Nashville, TN, Main Street Media announces the launch of a joint venture between GoLoco Media Group, under the Coupon Mint brand name, and Main Street Media, LLC.

Main Street Media CEO Sam Hatcher describes the joint venture as follows, “Community newspaper readership is up over 17% across the country. Our readers are loyal and seek local community based information. Coupon Mint delivers just that. We see a tremendous opportunity to capitalize on the coupon advertising strategies, relationships, and sales culture of Coupon Mint’s 20 year history.”

In addition GoLoco Media’s digital advertising expertise in web strategy, social media, email delivery and list-building provide a large variety of additional solutions to loyal advertisers and those who didn’t see local papers as a viable option.

William Keever of GoLoco Media Group, Inc, praised the joint venture, stating, “GoLoco’s digital solutions add value to the Main Street Media newspaper advertiser. We are extremely excited to move forward with the implementation of both print and digital products for Main Street Media’s publications and relationships.” The initial launch phase will take place in Wilson, Sumner, and Williamson Counties.

The launch of The Wilson Post’s branded email coupon program, “My Click, Print, and Save”, www.myclickprintandsave.com, will take place with the printed Coupon Mint newspaper inserts on September 17th, 2011.

GoLoco Media Group sponsors Social Media Seminars for Coupon Mint


(1888PressRelease) July 21, 2011 – GoLoco Media Group’s CEO, William Keever, stated today, “Over the last three months GoLoco Media Group has provided expertise, scheduling assistance, and weekly seminar support to Coupon Mint Magazine advertisers and other business owners in the Middle Tennessee market. Seminars up to this point have covered topics such as Facebook for Business, Twitter, Google Places, Social Check-ins, Google +, and a host of other advanced topics relative to SEO, SEM, and social media.”

Coupon Mint Magazine has a Middle Tennessee footprint covering Murfreesboro, Lebanon, Clarksville, the Nashville market, and Southern Kentucky. Coupon Mint provides a coupon filled digest sized publication to approximately 400,000 residents in the Mid State market.

In April of 2011, GoLoco Media Group acquired Coupon Mint Magazine. This acquisition provided Coupon Mint the opportunity to integrate digital products into its highly successful print publication media offerings.

The seminar’s featured trainer through its first four months is Sherman Mohr, CMO of GoLoco Media Group. Sherman Mohr, the seminar’s featured trainer, brings 6 years of online and social media marketing to the series. His background includes administration of large Facebook pages, growing groups on Meetup.com’s network of 20,000 meetups into the top 1000 and conducting dozens of seminars around social media topics. Sherman’s Entrepreneur Meetup on the Meetup.com network has partnered with globally known speakers in the technology and social media space and has provided over 120 sessions to Middle Tennessee’s business community.

Mark Schwartz, President of Coupon Mint, described the series this way, “GoLoco Media continues to bring incredible value to our advertisers with this seminar series. All of our advertisers know of the value of a digital strategy complimenting their print campaigns. We’re now able to provide valuable expertise for the Middle Tennessee business community through our weekly seminars.”

Sending email out on any day other than Thursday? Why?


In an article from www.zencartoptimization.com, Eric Leuenberger sites several great studies and provides some pros and cons for sending email certain days.

From him post, I’ll share the following.

Jenn Abecassis wrote an nice article that appeared in 60-Second Marketer which listed the positive and negative aspects of sending email on each day of the week. I reiterated her points below and will let you determine which if any sound reasonable for your needs. I personally have not tested her theory but really think she makes some great arguments for each day with looking into.

Wednesday/Thursday -

Pros: People are planning their weekends and gearing up for personal time.
Cons: Time during the workweek is running short, and requested action may be pushed back to the following week, or even forgotten about.
Best Practice: Focus leisure and weekend notifications during these key weekend planning days.

Friday -
Pros: Studies indicate fewer total emails sent compared to the rest of the week, increasing visibility among the myriad of other messages.
Cons: People hurry to leave the office early, and may not take time to view non-work related emails.
Best Practice: Send emails early in the day to give consumers more time to take action. An unopened email from Friday will sort to the bottom of an inbox on Monday, and is often discarded.

These great points coincide with findings from our marketing research as well. GoLoco Media is a media marketing firm with a 12 year history in building audience and highly profiled opt ins for the mobile and email marketing arenas.

The image below details what some may find surprising, that being the analytics of a coupon web site. What is the relationship between a web site and an email campaign? Just about everything in some industry segments. The graphic below looks much like a heart monitor’s tracking of a heart beat, don’t you think? The regularity of the spikes coincide with Friday, week after week. This particular site is CouponMint.com. A quarterly publication with approximately 400 advertisers. The prominent spikes have to do with people hunting for a deal on Thursday and Fridays prior to making plans for the weekend.

It is our conclusion that email campaigns should be targeted specifically based on list segmentation in a perfect world and based on industry segment if at all possible. Our Coupon Mint example is an optimal one. With the benefit of analytics and web measurement we can prove our audience wants food, dining, and adventure deals on Thursday and Friday as they plan for the weekend. This information tells us our most likely open rate increases with occur on those two days.

Information like this can also serve to help you in social media strategies related to offers, engagement, exposures, and contest. Our Coupon Mint page will always feature a dining offer on Thursday and Friday.

If you have questions about your email marketing efforts, don’t hesitate to reach out on our Facebook page, Contact Us form, or any other type of communication.

Sherman Mohr is Chief Marketing Officer of GoLoco Media Group, Inc. A full service digital marketing firm based in Nashville TN.

GoLoco Media Group integrates digital marketing tools into 400 Middle Tennessee, Southern Kentucky advertising campaigns with launch of “Click, Print, and Save”



Nashville, TN May 2nd, 2011

William M. Keever, CEO of GoLoco Media Group, Inc. announced today the launch of Click, Print, and Save Email Marketing Programs. “Nashville based, GoLoco Media Group, Inc. has a 12 year track record in acquiring email and mobile audience in a highly profiled internet based program under various web site domain names.” Keever goes on to describe the company, “GoLoco has tremendous experience in building proprietary platforms designed to deliver ultimate control to the consumer. The consumer centric focus allows GoLoco to promote the aggregated audience to advertisers who in turn have access to consumers who have total control over which advertisers and genres from which they receive mobile and email advertising.

Chief Marketing Officer, Sherman Mohr, announced that the first large scale implementation of the program is taking place with advertisers who are in contract with Coupon Mint. Coupon Mint is the largest direct mail coupon publication in middle Tennessee.  The Coupon Mint Magazine is a digest size coupon publication featuring local business coupons such as restaurants, retail and personal services. Mohr states, “The Coupon Mint introduction of “Click, Print, and Save” is in keeping with where the advertising world is moving: That being digital, social, and mobile.”
Coupon Mint President, Mark Schwartz, praised the technology stating, “Our working together serves to distinguish our company from the competition by providing digital marketing tools, systems, and expertise to our database of over 1200 regional advertisers”

GoLoco Media Group grows digital marketing reach to over 400 Middle Tennessee, Southern Kentucky advertisers with purchase of Coupon Mint.



May 1st, 2011

Executives with GoLoco Media Group, Inc. announced today that it had acquired Coupon Mint, the largest direct mail coupon publication in middle Tennessee.

William M. Keever, CEO of GoLoco Media Group, Inc. announced today that Goloco had acquired Coupon Mint Magazine. “Nashville based Coupon Mint has a great reputation for providing free coupons for dining out, great services, and general merchandise in a way that is convenient and cost effective.” Coupon Mint President, Mark Schwartz praised the acquisition stating, “Our working together serves to distinguish our companies from the competition by providing digital marketing tools, systems, and expertise to its database of over 1200 regional advertisers.”

Coupon Mint started print publication and delivery of its digest size coupon magazine in 1998, and is    now the largest direct mail coupon publication in middle Tennessee. The magazine is distributed quarterly to 370,000 plus Mid-State recipients. Generally, 65% of the publication is representative of restaurant values with the remaining mix being personal services and general merchandise. Sherman Mohr, CMO of GoLoco Media Group stated, “The addition and integration of digital marketing tools such as email, SMS, banner ads, and social technologies serve to bring the average small business owner a level playing field with national competitors.”

GoLoco Media Group, Inc. is a 12 year old digital media firm with a history of building significant highly profiled email and mobile opt-in communities. GoLoco’s CEO, William M. Keever, described the purchase of Coupon Mint as the first of many traditional print publications identified as possible targets in an acquisition strategy aimed at significant audience and advertiser growth.

Sherman Mohr in conjunction with GoLoco Media launched Nashville Daily Coupons to the Middle TN market on February 5th, 2011.



Nashville, TN – February 6, 2011

Utilizing Facebook applications and an open wall, “anyone may post” philosophy, Sherman Mohr in conjunction with GoLoco Media launched Nashville Daily Coupons to the Middle TN market on February 5th, 2011. Nashville Daily Coupons will allow any business who has liked the page to post information and a link about their specials, offers, or discounts. In addition, consumers will have the ability and permission to post information concerning where they have found or purchased the best specials or received the greatest deals.

The Nashville MSA features over 1,000,000 Facebook profiles according to Facebook’s advertising engine. Nashville Daily Coupons will initially advertise for “Likes” and pursue mentions through all other forms of social media and technology. Nashville Daily Coupons will become a participating portal for the Nashville Fan Card, a prepaid Visa cash card hard wired to feature the advertisers who utilized the page at a very nominal cost.

According to Sherman Mohr, founder of the page, and Chief Marketing Officer of GoLoco Media, a national text and email digital marketing firm, the typical Facebook subscriber wants to share information, assist others, and get a great deal. The Nashville Daily Coupons page is designed to leave the consumer in complete control.

You may find the page on Facebook at http://www.facebook.com/?ref=home#!/pages/NashvilleDailyCoupons/152360711468245?v=wall