IMMEDIATE RELEASE February 24th, 2011
Goloco Media Group, Inc. announced today that it had developed a one-of-a-kind advertising agency portal that provides businesses, agents and brokers the ability to prepare, implement, order, send, target and manage digital advertising and marketing campaigns over the web. “The agency system is very robust and comprehensive, said Sherman Mohr, Goloco’s CMO, allowing ad agencies to implement mobile (SMS & MMS), desktop, email and internet advertising all from one dashboard, and launching each campaign immediately or on a schedule.” “We are not aware of any other web based system that provides a similar turnkey application for the advertising and marketing industry, said William Keever, the Company’s CEO. The Company believes ad agencies and media brokers will all want to take advantage of the Goloco agency platform. ”Our system eliminates the current complicated and time consuming process of ordering digital advertising. The agent merely logs in, uploads the message and/or creative, selects the delivery channels and consumer target groups (geographic, demographic and behavioral), schedules when the campaign will run, and presses the order and confirm button.” said Keever. “An agency can launch an ad campaign literally within minutes of receiving an ad order from their advertiser commented Joe Butler, the Goloco President and Founder.
GOLOCO Media has specialized in internet and mobile marketing for almost twelve years. The Company’s core business was built on two primary features. First, Goloco provides advertisers with multiple digital media channels through which to market and advertise their business. These media channels include internet, email, desktop and mobile. Second, unlike the majority of media companies, Goloco “brings the audience” to the advertiser. In fact, Goloco pioneered the development of rewards based digital media related consumer networks for over a decade. In addition to its own distribution assets, the Company also launched its agency portal and partner network allowing the Company to sell and resell advertising inventory (web, mobile, desktop & mobile) over all digital advertising channels.
The Company believes it is well positioned to accomplish several timely interrelated goals: To provide businesses with state-of-the-art mobile advertising and marketing solutions, including mobile based text messaging and traditional email and web-browser advertising; To provide consumers with a rewards based (opt-in and verified) advertising solution allowing them full control over the what advertisements they receive on their mobile phones; To provide businesses with an ultra-targeted comprehensive local based advertising solution that includes all facets of internet and mobile advertising; To exploit additional internet and mobile applications that provide both businesses and consumers a flexible but robust platform to prepare, implement, send, receive, control, and select targeted marketing and advertisements; and, To consolidate by acquisition the small to mid-sized segments of the internet and mobile marketing industries, improving and enhancing our ability to meet the rapid growth expected in these industries.